We have developed a set of ethical personalisation principles to guide our early work to deliver personalised public services. I will present about this work as part of Services Week 2026.

I lead teams and organisations to make human-centred decisions. I am a lead content designer and information architect at the Scottish Government.
Email — contact@duncanstephen.net

We have developed a set of ethical personalisation principles to guide our early work to deliver personalised public services. I will present about this work as part of Services Week 2026.