Article — — 1,715 words

Information architecture — User experience — User research

Stylised zipf curve, with a long neck and a long tail. The long neck element is coloured teal, with a gradient fade to white ending about 20% of the way along the curve

One of the most powerful methods in information architecture and user experience is also one of the least well-known. The top tasks method uses a single survey question that tells you exactly what matters most to your users. I find it so effective that I’m amazed more people haven’t used it.

Article — — 1,082 words

Content design — Information architecture — Service design

Illustration - a white square with a teal triangle attached to its right edge, with the point of the triangle to the right

Information architecture normally focuses on the objects that need to be represented in a system. Some human-centred practitioners focus instead on the tasks users need to do. These approaches are sometimes framed in opposition. But combining these techniques can make services and systems easier to use as well as more efficient to manage.