Yesterday I completed my first 5k run since I broke my ankle exactly one year ago. It was on the first ever Holyrood parkrun. Read full article
CommentFrom personas to behaviour modes — Website and Communications Blog
This post on my team’s blog outlines why and how we have moved away from using personas to behavioural archetypes.
Existing personas had served the team well for over 10 years. But with our work to reimagine the future of our web services, and our attention turning to the development of a new Web Publishing Platform, we recognised that these old personas needed to evolve.
Now, our archetypes focus on people’s behaviours — who does what, how they do it, and why.
Half a year on parental leave with a broken ankle
Becoming a parent is a huge privilege. But it’s no secret that it’s also hard work. You don’t plan to break your ankle during the first year of your child’s life. Read full article
1 commentNote — 2022-02-18
How often do you buy Valentine’s Day gifts? More often than once a week? Less often than once a month?
Stop making people complete terrible surveys that you won’t even be able to interpret the results of!
Could you be our nudge intern?
We have a fascinating opportunity for a University of Edinburgh undergraduate student to join our team as an intern this summer. The job has a cool title: nudge intern. Read full article
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