The way we work as human-centred practitioners needs to change. From its beginnings as an engineering technique, through its transition to being a product design tool, user experience now needs to be adopted as a strategic approach.

I lead teams and organisations to make human-centred decisions. I am a lead content designer and information architect at the Scottish Government.
Email — contact@duncanstephen.net

The way we work as human-centred practitioners needs to change. From its beginnings as an engineering technique, through its transition to being a product design tool, user experience now needs to be adopted as a strategic approach.