I have complicated feelings about the apparent imminent demise of Twitter in the hands of a reckless owner. Read full article
CommentOne twit can make a service a dodo
12 years in higher education web and user experience management
Today I have started a new job. But while I'm looking forward, I have also been reflecting, as this moment marks my first real move away from higher education. Despite the differing natures of the three organisations I worked for, there were many parallels across them. Read full article
4 commentsNudge in user experience — Website and Communications Blog
Over the summer my user experience team at the University of Edinburgh had the wonderful opportunity to work with a Behavioural Insights (Nudge) Intern. There are lots of parallels between behavioural science and human-centred approaches. Nudge models give us the opportunity to bring an extra level of formality to our approaches.
Working with a behavioural science specialist has brought things full circle for me. My first association with the University of Edinburgh was when I studied economics here for my undergraduate degree.
And it really is full circle, because this was my last blog post as an employee of the University of Edinburgh. I’ll publish more about that news shortly.
Ouch to 5k
Yesterday I completed my first 5k run since I broke my ankle exactly one year ago. It was on the first ever Holyrood parkrun. Read full article
CommentFrom personas to behaviour modes — Website and Communications Blog
This post on my team’s blog outlines why and how we have moved away from using personas to behavioural archetypes.
Existing personas had served the team well for over 10 years. But with our work to reimagine the future of our web services, and our attention turning to the development of a new Web Publishing Platform, we recognised that these old personas needed to evolve.
Now, our archetypes focus on people’s behaviours — who does what, how they do it, and why.