On blogs in the social media age — Cal Newport, Study Hacks
Putting into economic terms the distinction between blogging and social media, and articulating what we have lost through the decline of blogging.
If you want attention for your blog you have to earn it through a combination of quality, in the sense that you’re producing something valuable for your readers, and trust, in the sense that you’ve produced enough good stuff over time to establish a good reputation with the fellow bloggers whose links will help grow your audience.
I first realised this about blogging when it became clear that comments sections on major websites were almost always cesspits. People in comments sections are generally attempting to freeride on the quality of the website they are posting on.
Bloggers, on the other hand, really need to be high-quality to get any sort of audience at all. That makes blogs generally good.
Social media is quite the opposite. To start getting traction on social media, the threshold is rather low. In fact, often, lower quality works better.
Link via Khürt Williams