Archive — February 2019

The worst design of 2016 was also the most effective

Illustration of Donald Trump wearing a Make America Great Again hat

The worst design of 2016 was also the most effective — Diana Budds, Fast Company

Why Donald Trump’s Make America Great Again hat, was a wildly successful design, despite being reviled by gatekeepers of good-taste design.

The “undesigned” hat represented this everyman sensibility, while Hillary [Clinton]’s high-design branding — which was disciplined, systematic, and well-executed — embodied the establishment narrative that Trump railed against and that Middle America felt had failed them. “The DIY nature of the hat embodies the wares of a ‘self-made man’ and intentionally distances itself from well-established and unassailable high-design brand systems of Hillary and Obama,” Young says. “Tasteful design becomes suspect… The trucker cap is as American as apple pie and baseball.”

This reminds me of the story that the most “tasteful” office spaces are less productive. When given a clean-looking office cubicle, people fill it with garden gnomes.

I don’t agree with the article’s premise that this challenges the idea of design thinking. Surely it means that Hillary Clinton’s designers simply didn’t do a good enough job at it (because nice typefaces ≠ design thinking).

But this does provide a challenge to the received wisdom of what good design is, and whether tasteful design is desirable.

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Autechre make 19 previously unreleased live recordings available to buy – Scott Wilson, Fact Magazine

Autechre

Autechre make 19 previously unreleased live recordings available to buy – Scott Wilson, Fact Magazine

I totally have 19 spare hours to listen to all this right now.

thisisfine.jpg

These 19 newly released files are from the same tour as the 9 that were unveiled a few years ago, so it’s not new new. But I’m listening to the Orlando one right now and there’s enough new stuff going on to justify the £1 per MP3.

This makes me a bit more hopeful that something from their 2016 tour will one day emerge as well. The poster hangs on our living room wall.

Autechre 2016 tour poster in our living room

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Sauber and Alfa Romeo to keep fighting for ambitious results as Alfa Romeo Racing

Alfa Romeo Sauber car

Sauber and Alfa Romeo to keep fighting for ambitious results as Alfa Romeo Racing

The 2019 Formula One World Championship will see two of the most historical brands in motorsport – Sauber and Alfa Romeo – return to circuits across the globe with 2007 World Champion Kimi Räikkönen and the young Italian Antonio Giovinazzi driving for Alfa Romeo Racing, formerly referred to as the Alfa Romeo Sauber F1 Team.

It’s a bit of a shame to see the Sauber name disappear. Even when BMW owned the team they kept Sauber in the name.

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