Archive — 2022

From personas to behaviour modesWebsite and Communications Blog

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This post on my team’s blog outlines why and how we have moved away from using personas to behavioural archetypes.

Existing personas had served the team well for over 10 years. But with our work to reimagine the future of our web services, and our attention turning to the development of a new Web Publishing Platform, we recognised that these old personas needed to evolve.

Now, our archetypes focus on people’s behaviours — who does what, how they do it, and why.

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Note — 2022-02-18

How often do you buy Valentine’s Day gifts? More often than once a week? Less often than once a month?

Survey question: "And how often would you say you buy valentine's day (e.g., from any brand or retailer)?" Options: "More often than once a week"; "Roughly once a week"; "Roughly once a fortnight"; "Roughly once a month"; "Less often than once a month"; "Never"

Stop making people complete terrible surveys that you won’t even be able to interpret the results of!

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UX in universitiesUX Soup

UX Soup logo: "Easily listen and subscribe for free in your preferred podcast player"

I have been interviewed for the podcast UX Soup. The host Chris Schreiner was interested in the User Experience Service’s work at the University of Edinburgh. He spoke with me about:

  • how the consultancy model works in a higher education context
  • the history of our service
  • the projects we get involved with
  • the methodologies we follow
  • the specific challenges we face working in higher education

It was good fun being interviewed. Please have a listen if you have the time. Thank you to Chris for the opportunity.

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Practitioner Stories — A self-initiated research project exploring service design practice

Practitioner stories — Illustration of a group of people holding jigsaw pieces in front of a map of Scotland

For the past two years, a group of service designers have been researching and understanding the state of service design practice in Scotland. Angela F Orviz, Serena Nüsing, Stéphanie Krus and Vinishree Verma have been doing this in their spare time and with no funding.

Their insights are fascinating reading. The study shows how far service design has come in Scotland over a few short years. But it also outlines a series of challenges the discipline faces for the future.

I recommend you read the blog posts to get a sense of the depth of the findings. They are a must-read for anyone interested in human-centred approaches, and making positive change within organisations and society.

To the team behind Practitioner Stories, thank you for your hard work on this. 🙏

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Note — 2022-01-05

I return to work regularly today for the first time in almost 25 weeks.

This was longer than anticipated. My planned parental leave was forcibly extended due to my ankle injury. It was further complicated by my tricky recovery. I have more to say about all of that another day.

I approach today with a mixture of trepidation and excitement. Balancing work with looking after a one-year-old is a whole new normal. For me at least, it makes the changes in working practices due to coronavirus seem small.

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