Apple’s new map

Apple’s new map

I always enjoy Justin O’Beirne’s analysis of how Google Maps and Apple Maps are evolving.

In this post, Justin considers an Apple Maps update that appears to have an insane level of detail. But the further you read, the worse it becomes. The new map has taken Apple four years to make, and covers just 3.1% of the US (an area around — you guessed it — San Francisco).

I risk spoiling the article here. But essentially, a large number of unusual errors and inconsistencies in the map point to much of the new data being manually created.

It all makes me wonder what the point is of having this sort of detail. A picture of a baseball field that the map doesn’t recognise as a baseball field strikes me as pointless. It’s little more than a heavily compressed, coarse vector graphic version of a satellite map. It tells you nothing that the satellite photo couldn’t.

In other words, this superficially impressive update is just that — superficial. Well, I guess it’s Apple after all…