Some home truths for remainers from Jonathan Calder.
In the Remain camp we constantly remind ourselves how good we are and how evil and ridiculous Leavers are. (Leavers do the precise opposite of course.)
If insulting Leavers were the key to victory we would have won the first referendum. But we didn’t and there is no reason to believe that calling people “gammons” will help us more than calling them “fruitcakes” did.