Archive — Books

Live well for less

Sainsbury's own brand packaging for trifle sponge cakes

Live well for less

Present&Correct has noticed that the Sainsbury’s own brand packaging archive is now available online.

I did snap up a copy of Jonny Trunk’s Own Label book when it came out. It features a wealth of Sainsbury’s own brand packaging from the 1960s and 1970s. The period marks a shift towards a more experimental, modernist approach to packaging design, “completely different from what had gone before,” according to Jonny Trunk’s foreword.

I find this sort of thing fascinating, because it’s almost telling a social history by stealth. It’s an insight into everyday life in mid-century Britain. When you turn the page and see packaging for broken eggs, you’re not just seeing a history of graphic design.

It’s one of the reasons why I also really enjoy visiting the Museum of Brands.

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5 thoughts on self-help

5 thoughts on self-help

I have never read what I would think of as a self-help book. I’m sceptical of them. But at the same time I am interested in self-improvement. Or at least, keeping check on yourself and learning generally, which I guess is a form of self-help.

In this article, Austin Kleon points out that:

…the problem with self-help today is that it has returned to the very quick-fix pseudoscientific snake-oil cures that [the first self-help book, written by Samuel] Smiles (what a perfect name) was reacting to…

I would argue that this isn’t necessarily just a problem for the self-help genre either. I am inherently wary of anything that claims to provide a one-size-fits-all silver bullet solution. Because it’s bound to be more complicated than that.

One of the worst things that self-help can do is convince you that you as an individual are to blame for all of your problems, and that if you’re struggling it’s just because you aren’t making the right moves.

Worst of all, some self-help books imply that if the book fails to help you, it’s not the book’s fault, it’s yours.

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The six main stories, as identified by a computer

The six main stories, as identified by a computer

We have all heard the idea that there are only a handful of different stories. Now we can feed stories into computers to see the six different story arcs that exist — the extrapolation of an idea first expressed by Kurt Vonnegut.

This may not seem like anything special, Vonnegut says—his actual words are, “it certainly looks like trash”—until he notices another well known story that shares this shape. “Those steps at the beginning look like the creation myth of virtually every society on earth. And then I saw that the stroke of midnight looked exactly like the unique creation myth in the Old Testament.” Cinderella’s curfew was, if you look at it on Vonnegut’s chart, a mirror-image downfall to Adam and Eve’s ejection from the Garden of Eden. “And then I saw the rise to bliss at the end was identical with the expectation of redemption as expressed in primitive Christianity. The tales were identical.”

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Photo — 2018-03-28

"Did you know that in Edinburgh, there are more statues of dogs than there are of women?"

“Did you know that in Edinburgh, there are more statues of dogs than there are of women?”

From Message from the Skies, the virtual walking tour run in Edinburgh during January.

The story for the walking tour was written by Val McDermid, and celebrated the work of Edinburgh’s literary women, many of whom are unsung compared to the men.

Message from the Skies at Greyfriars Kirkyard

The walking tour ended in Greyfriars Kirkyard, where these spectacular neon signs ensured that women writers had their name in lights.

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