Archive — Design

Nudge in user experienceWebsite and Communications Blog

Over the summer my user experience team at the University of Edinburgh had the wonderful opportunity to work with a Behavioural Insights (Nudge) Intern. There are lots of parallels between behavioural science and human-centred approaches. Nudge models give us the opportunity to bring an extra level of formality to our approaches.

Working with a behavioural science specialist has brought things full circle for me. My first association with the University of Edinburgh was when I studied economics here for my undergraduate degree.

And it really is full circle, because this was my last blog post as an employee of the University of Edinburgh. I’ll publish more about that news shortly.

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From personas to behaviour modesWebsite and Communications Blog

Lightbulb

This post on my team’s blog outlines why and how we have moved away from using personas to behavioural archetypes.

Existing personas had served the team well for over 10 years. But with our work to reimagine the future of our web services, and our attention turning to the development of a new Web Publishing Platform, we recognised that these old personas needed to evolve.

Now, our archetypes focus on people’s behaviours — who does what, how they do it, and why.

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Note — 2022-02-18

How often do you buy Valentine’s Day gifts? More often than once a week? Less often than once a month?

Survey question: "And how often would you say you buy valentine's day (e.g., from any brand or retailer)?" Options: "More often than once a week"; "Roughly once a week"; "Roughly once a fortnight"; "Roughly once a month"; "Less often than once a month"; "Never"

Stop making people complete terrible surveys that you won’t even be able to interpret the results of!

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UX in universitiesUX Soup

UX Soup logo: "Easily listen and subscribe for free in your preferred podcast player"

I have been interviewed for the podcast UX Soup. The host Chris Schreiner was interested in the User Experience Service’s work at the University of Edinburgh. He spoke with me about:

  • how the consultancy model works in a higher education context
  • the history of our service
  • the projects we get involved with
  • the methodologies we follow
  • the specific challenges we face working in higher education

It was good fun being interviewed. Please have a listen if you have the time. Thank you to Chris for the opportunity.

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Practitioner Stories — A self-initiated research project exploring service design practice

Practitioner stories — Illustration of a group of people holding jigsaw pieces in front of a map of Scotland

For the past two years, a group of service designers have been researching and understanding the state of service design practice in Scotland. Angela F Orviz, Serena Nüsing, Stéphanie Krus and Vinishree Verma have been doing this in their spare time and with no funding.

Their insights are fascinating reading. The study shows how far service design has come in Scotland over a few short years. But it also outlines a series of challenges the discipline faces for the future.

I recommend you read the blog posts to get a sense of the depth of the findings. They are a must-read for anyone interested in human-centred approaches, and making positive change within organisations and society.

To the team behind Practitioner Stories, thank you for your hard work on this. 🙏

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Ask us anythingUX Glasgow

Illustration of people with question marks above their heads

Join me at next week’s UX Glasgow ask us anything event. I will be on a panel of eight human-centred professionals answering your burning questions about user experience, interaction design, user research, content design and service design.

You’ll have the opportunity to join two or three breakout sessions with rooms for your choice of topic.

To help us prepare, please if you have the time take two minutes to fill in our short questionnaire where you can submit your questions in advance.

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How to avoid common mistakes in user engagementWebsite and Communications Blog

Have you ever participated in a user engagement session designed for you to share your views, but felt that you weren’t properly included, or that your views wouldn’t be acted on? Fed up with bad surveys and poorly planned focus groups?

Most of us want to engage with our users and stakeholders. We all want to make sure our users have a voice in projects that will affect them. But the approach you take can have a major effect on the success or failure of your engagement.

There are some basic truths about human behaviour that we know from psychology and other social sciences. But in many projects, these basic truths tend to be ignored.

Read this post on my team’s blog for tips on how to avoid the pitfalls of poorly planned user engagement, and how to make user research effective.

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Lessons on readability and bias — Reflections from the UCD Gathering conferenceWebsite and Communications Blog

Back in October, I had the opportunity to attend the UCD Gathering conference, a new virtual event for practitioners of user-centred design in all its forms. Over on my work blog, I have published the first of two posts reflecting on what I learned.

This first post covers two themes:

  • Being aware of bias, and other cognitive considerations
  • Improving readability of content

The post also mentions my own session at the conference, about our user research into the needs of staff and students working with course materials online. The Learn Foundations project has proved fortuitous in that it has helped schools move their teaching online and prepare for hybrid teaching in the wake of the coronavirus outbreak.

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Service design specialUX Glasgow

Service design illustrations

I will be speaking at next week’s UX Glasgow meetup. This month it is a service design special, coinciding with Services Week.

My presentation will be based on my blog post Service design and the Mario complex, exploring the similarities and differences between user experience and service design.

It’s part of a bumper line-up of speakers, including sessions about the Scottish Approach to Service Design, some excellent research into the service design community in Scotland, and a student project imagining the future of Glasgow.

It’s a ticketed virtual event, so sign up to be part of what should be a brilliant session.

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Access for all — my final plea for human-centred designLizzie Cass-MaranWebsite and Communications Blog

Last month our brilliant colleague Lizzie Cass-Maran left our team after more than 10 years. In her final blog post for our team’s blog, she has written this plea to keep humans at the centre of all our decision-making.

For the past few years I’ve been working with Lizzie, I’ve always been impressed at the impact and quality of the work she has delivered in often challenging circumstances. She is a key reason why Website and Communications has such a strong user-centred culture.

Moreover, her impact stretched far beyond our own team. She influenced human-centred approaches across the entire university. She has played a genuinely leading role in our communities of practice. The effective digital content training that she has designed ensures that our content editors will continue to create well-written content that meets users’ needs.

Most recently, she did most of the heavy lifting in a project to revolutionise the university’s editorial style guide. The outcome of this is that, for the first time, we have a unified style guide that is designed for use across all content, print and digital, being managed across organisational silos.

Our team genuinely will not be the same without her.

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From 40 sets of ideas to one in 20 minutes — A collaboration experiment with the Web Publishing CommunityWebsite and Communications Blog

Liberating Structures leaflet designed by Open Change

Here’s another post I published to my team’s blog over the summer and forgot to link to from here.

Back in June, I ran an experiment in mass remote collaboration at our Web Publishing Community. This was, of course, at the height of lockdown, as we were adapting to the new reality of a prolonged period of working from home.

I’d come away from the Service Design in Government conference in March really keen to try out liberating structures, following an excellent session run by Open Change.

Liberating structures is a set of workshop tools designed to include everyone and generate innovative ideas. These are ideally carried out with people who are physically together, so it was a little awkward when I wanted to try them out just at the moment everyone was required to be physically apart.

But some liberating structures are possible to run remotely, so I decided to introduce a large number of colleagues to a foundational liberating structure — 1-2-4-all.

Through this session, we collaboratively sifted through ideas generated by over 40 participants, before coming to a consensus on the one strongest idea.

Read the blog post for the full details of how it worked — and what went wrong.

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Vote by mail: Mistakes are too easyKara PerniceNielsen Norman Group

Postal voting materials

An analysis of the design of postal voting materials in the US.

Where are all the UX designers and researchers, service designers, and content writers and editors when voting process and materials are designed? Not there or simply beaten by bureaucracy or deadlines?

A good reminder that user experience goes way beyond technology and even design. It’s about the small decisions that are made by everyone involved in a process, that if made badly can prevent people getting fundamental stuff done.

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Meeting the challenges of collaborating remotelyWebsite and Communications Blog

A Miro boards with digital sticky notes on it

I realised that while the summer got pretty busy for us, there are a few work blog posts that I haven’t cross-posted here yet. So I will drip-feed them here over the next little while.

This first one is from July, where I outlined some of the lessons we have been learning from getting collaborative activities done remotely. This post also highlights some of the work my colleagues have been doing to continue our user experience work despite the challenges presented by the coronavirus outbreak.

This was a follow-up to an earlier blog post, Meeting the challenges of conducting user research remotely.

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The woman whose teapots were destroyed on Changing RoomsAmelia TaitThe Waiting Room

Illustration of Clodagh, victim of a Changing Rooms disaster

The rumours were true — Changing Rooms is coming back, 20 years on from its heyday. I don’t really remember watching it very much, but I have been struck by how much people have been talking about it recently.

The TV show clearly struck a chord. And why not, when you can reminisce about stories like the prized £6,000 teapot collection that was destroyed by one of the programme’s ludicrous interior design ideas?

What I love about this story is the stiff upper lip displayed by the victim of this design disaster, which is really a paper-thin disguise for seething anger that brings out a gem of a quote like this:

“I still feel that she’s got what she deserved, which is really being dropped by everybody,” Clodagh says of Linda Barker [the interior designer]. “I still don’t feel very good about her. On the very rare occasion she’s on television now, when I do see her, she’s still very bouncy, and I just don’t think she earned the bounce,” she laughs.

So. Much. Shade.

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UX DiaryHelen Wiles

Sticky note with an illustration of a diary labelled: "Dear Diary"

Keep an eye on this impressive blog. Join Helen Wiles and explore the world of user experience.

This blog is quite new, but already there are brilliant articles on topics like:

  • Recruiting a representative sample of participants
  • Conducting remote usability testing
  • The difference between empathy and sympathy

They are all written in a very accessible and creative way, making it an enjoyable read.

One thing I have noticed from working in UX is that the concept of user experience itself isn’t exactly the most usable… as most people don’t even know what it is! So, I’m trying to create a space where I can give useful advice and tell stories that help to make it more accessible for everyone, as I think it’s so important.

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How we do user research analysis at the Heritage FundJo ArthurDoing Service Design at the National Lottery Heritage Fund

A write-up of a brilliant talk Jo Arthur gave at this month’s UX Glasgow event, where she outlined how the National Lottery Heritage Fund analyse user research remotely. I found it super useful, not least because this is exactly what we need to do at my work right now, and I have taken a lot of inspiration from this. Thanks Jo!

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Ignore the customer experience, lose a billion dollars (Walmart case study)Good Experience

This case study would be seen by some as a reason not to understand users at all. “If I asked users what they wanted, they’d say faster horses. Hurr hurr.”

In fact, like the idea of faster horses, it demonstrates how important it is to understand your users in the right way, not just pay lip service to doing so.

Badly-designed user research leads respondents to certain responses. This is often unintentional — avoiding bias is difficult.

Sometimes it’s intentional. Perhaps the survey designer has a pet idea. They might (subconsciously) skew the questions in a certain way to get the answers they want.

A classic example is asking someone if they would like a certain feature to be added to a product. The answer is almost always: “Er, yes, I suppose so.” People think they like choice, so more features sounds good. But in reality, too many features — or too much choice — leads to choice paralysis and greater frustration.

The lesson isn’t to ignore user research. But be aware of your biases. Be wary of surveys as a methodology. And don’t simply ask people what they want. Instead, understand what they do, and why they do it.

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Undemocratising user researchSaswati Saha MitraUX Collective

A magic triangle: "Choose two between sustainability, scale and quality"

This piece really challenged my thinking.

In my job I am currently trying to figure out ways to make quality user research scale across the organisation in a sustainable manner. It’s like one of those triangular diagrams outlining three goals: “you can have two of these things”.

Working in such a large organisation, central resources inevitably have their limits. My desire is to empower others to carry out their own user research. Our role becomes an education role. How we do that remains an unsolved problem. Various attempts have yielded variable results.

But Saswati Saha Mitra, reflecting on her experiences of trying to democratise user research, suggests that it is a bad idea.

A researcher is a dynamic thinker who has to adapt their methods and questions based on who is in front of them, how much they have already learnt and what new areas could be probed on. This did not happen. We got a lot of verbatim and videos which after a point became repetitive and did not add more to the analysis. This then led to analysis paralysis.

I’m inclined to continue trying to empower others to conduct user research. But this article is food for thought.

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Principles and prioritiesJeremy KeithAdactio

What makes a good principle? How do you avoid principles that are mere motherhood and apple pie? According to Jeremy Keith, it’s all about establishing priorities.

He goes on to outline the danger of prioritising the experience of developers or designers above the user experience. He makes an interesting observation about a perceived difference in the way developers, er, develop and the way designers do.

Developer efficiency is prized above all else. Like I said, that would be absolutely fine if we’re talking about technologies that only developers are exposed to, but as soon as we’re talking about shipping those technologies over the network to end users, it’s negligent to continue to prioritise the developer experience…

I’ve been talking about developers here, but this is something that applies just as much to designers. But I feel like designers go through that priority shift fairly early in their career. At the outset, they’re eager to make their mark and prove themselves. As they grow and realise that it’s not about them, they understand that the most appropriate solution for the user is what matters, even if that’s a “boring” tried-and-tested pattern that isn’t going to wow any fellow designers.

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Meeting the challenges of conducting user research remotelyWebsite and Communications Blog

A laptop displaying a user interface

The coronavirus outbreak has posed massive challenges for everyone in society. For practitioners of human-centred approaches to design, where face-to-face interaction is often so important to enhancing our understanding, our current requirement to maintain social distancing creates obvious barriers.

However, this doesn’t mean our work to ensure we’re meeting people’s needs has to stop. In fact, there are some perhaps surprising advantages to working remotely as a user experience practitioner.

Over on my team’s blog, I have outlined some of what I’ve learned about remote user research over the past month or so.

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McKinsey: CEOs have no clue what chief design officers doMark WilsonFast Company

Picture of a hipster drinking coffee with headphones hanging of a massive Mac screen. I guess that's what a designer is.

Talk about designers “having a seat at the table” generally leaves me cold. But this useful article explains why it can matter — but why designers have a duty to do more than simply be at the table.

Evidence has long suggested that companies with a strong design focus are more successful. The example of Logitech outlined here bears that out.

But if some CEOs don’t understand the value of design, it’s up to designers to articulate it properly.

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Why the Gov.UK Design System team changed the input type for numbersHanna LaaksoTechnology in government

Numeric keypad interface

The Gov.UK Design System team have discovered that using the HTML element <input type="number"> creates some surprising problems in certain environments.

Some of the limitations in assistive technologies such as Dragon Naturally Speaking are disappointing but unsurprising.

But Chrome deciding to convert large numbers to exponential notation is rather more eyebrow-raising. Then there is Safari adding commas to long numbers that are in fact credit card numbers. You have to wonder about some of the decision-making among browser vendors.

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Content strategy: Beware the chatty tone of voiceLauren EllisHumanising Technology Blog

"Beware the chatty brand voice"

The perils of using an overly-familiar tone of voice in your copy. There are some cracking examples here of support content that prioritises daft quips over getting to the point.

You’ve ordered a package and you want to know how long delivery will take. It’s a straight forward question, so you would expect to find out quickly and easily. What you don’t need is a couple lines of heavily branded content standing between you and your answer. You just want to know how long the delivery will take…

Users are task-led and time-poor.

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