Archive — Service design

Practitioner Stories — A self-initiated research project exploring service design practice

Practitioner stories — Illustration of a group of people holding jigsaw pieces in front of a map of Scotland

For the past two years, a group of service designers have been researching and understanding the state of service design practice in Scotland. Angela F Orviz, Serena Nüsing, Stéphanie Krus and Vinishree Verma have been doing this in their spare time and with no funding.

Their insights are fascinating reading. The study shows how far service design has come in Scotland over a few short years. But it also outlines a series of challenges the discipline faces for the future.

I recommend you read the blog posts to get a sense of the depth of the findings. They are a must-read for anyone interested in human-centred approaches, and making positive change within organisations and society.

To the team behind Practitioner Stories, thank you for your hard work on this. 🙏

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Ask us anything — UX Glasgow

Illustration of people with question marks above their heads

Join me at next week’s UX Glasgow ask us anything event. I will be on a panel of eight human-centred professionals answering your burning questions about user experience, interaction design, user research, content design and service design.

You’ll have the opportunity to join two or three breakout sessions with rooms for your choice of topic.

Register now on Eventbrite

To help us prepare, please if you have the time take two minutes to fill in our short questionnaire where you can submit your questions in advance.

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Lessons on readability and bias — Reflections from the UCD Gathering conference — Website and Communications Blog

Back in October, I had the opportunity to attend the UCD Gathering conference, a new virtual event for practitioners of user-centred design in all its forms. Over on my work blog, I have published the first of two posts reflecting on what I learned.

This first post covers two themes:

  • Being aware of bias, and other cognitive considerations
  • Improving readability of content

The post also mentions my own session at the conference, about our user research into the needs of staff and students working with course materials online. The Learn Foundations project has proved fortuitous in that it has helped schools move their teaching online and prepare for hybrid teaching in the wake of the coronavirus outbreak.

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Service design special — UX Glasgow

Service design illustrations

I will be speaking at next week’s UX Glasgow meetup. This month it is a service design special, coinciding with Services Week.

My presentation will be based on my blog post Service design and the Mario complex, exploring the similarities and differences between user experience and service design.

It’s part of a bumper line-up of speakers, including sessions about the Scottish Approach to Service Design, some excellent research into the service design community in Scotland, and a student project imagining the future of Glasgow.

It’s a ticketed virtual event, so sign up to be part of what should be a brilliant session.

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From 40 sets of ideas to one in 20 minutes — A collaboration experiment with the Web Publishing Community — Website and Communications Blog

Liberating Structures leaflet designed by Open Change

Here’s another post I published to my team’s blog over the summer and forgot to link to from here.

Back in June, I ran an experiment in mass remote collaboration at our Web Publishing Community. This was, of course, at the height of lockdown, as we were adapting to the new reality of a prolonged period of working from home.

I’d come away from the Service Design in Government conference in March really keen to try out liberating structures, following an excellent session run by Open Change.

Liberating structures is a set of workshop tools designed to include everyone and generate innovative ideas. These are ideally carried out with people who are physically together, so it was a little awkward when I wanted to try them out just at the moment everyone was required to be physically apart.

But some liberating structures are possible to run remotely, so I decided to introduce a large number of colleagues to a foundational liberating structure — 1-2-4-all.

Through this session, we collaboratively sifted through ideas generated by over 40 participants, before coming to a consensus on the one strongest idea.

Read the blog post for the full details of how it worked — and what went wrong.

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How we do user research analysis at the Heritage Fund — Jo Arthur — Doing Service Design at the National Lottery Heritage Fund

A write-up of a brilliant talk Jo Arthur gave at this month’s UX Glasgow event, where she outlined how the National Lottery Heritage Fund analyse user research remotely. I found it super useful, not least because this is exactly what we need to do at my work right now, and I have taken a lot of inspiration from this. Thanks Jo!

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In storytelling and service design, easy is boring — Daniele Catalanotto — Enigma

Illustration of a rollercoaster

Why it may not always be right to design as smooth a journey as possible.

This idea seems counter-intuitive at first, but makes perfect sense on further reflection.

…people who had an issue with a service that was later resolved gave a better rating to it than people who didn’t have any.

It reminds me of a story (which I now cannot find) about someone who annually camped out for nights on end to get tickets for a particular event. One year, this person’s dedication was rewarded with free tickets. This gift offended the person. They derived their utility from the effort they were putting in (or perhaps in showing that effort to other people). The value was in the struggle.

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Creating the perfect UX workshop bag — @kyecass — UX Collective

✔️ Love stationery
✔️ Love workshops

This is a great guide to workshop essentials. I’m impressed that this kit contains a wider variety of materials, and yet seems so much smaller than the workshop bag we use at work. Maybe we rely too much on mountains of sticky notes!

I’d be tempted to add planning poker cards to this list. Planning poker is usually thought of as a technique for estimating work in agile projects. But it can also be used as a prioritisation technique in workshops.

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What is co-design? — Kelly Ann McKercher — Beyond Sticky Notes

Venn diagram describing co-production as an overlap of co-planning, co-design, co-evaluation and co-delivery

I’ve been thinking and reading a lot about co-design recently (as well as doing some of it too). This website, Beyond Sticky Notes, has provided me with even more food for thought.

I am particularly struck by the table describing various approaches from transactional to transformational. In this model, “Anything ‘centred’ — human, user, patient etc.” is little better than “Designer as expert”. Meanwhile, what I thought of as co-design may actually be more like participatory design. There’s so much more to do.

But one line of warning is familiar to any good user experience practitioner, and is worth repeating until the cows come home.

Co-design builds long term commitment. By contrast, consultation often gives the illusion we’ve bought people on board — only to have them then fall overboard. With consultation, we pay later — often in costly, public and damaging ways.”

Make sure you also see Mindsets for co-design, another enlightening article on how to do co-design better.

This website is in support of a book due to be published in 2020. I am now looking forward to it.

Thanks to Alison Wright who retweeted the latter article and brought it to my attention.

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Interviews with students to understand users’ needs and contexts around Learn — Website and Communications Blog

Foam board summarising insights from interviews with students

Summarising the key findings from a set of user interviews I conducted with students on their needs around accessing course materials digitally. Just one of the strands of the Learn Foundations project, which I still have much more to write about.

After analysing and synthesising the insights gathered through the interviews, we built up a picture of how and why students’ experience with Learn varies throughout the year as students attempt to complete different tasks. This is presented as a semester in the life of students using Learn.

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Comparing service design and business design — Ben Holliday

Business design can be very different to service design if it’s focused on the wrong things. But Ben Holliday notes:

Service design is business design when we focus on and care about designing for both internal staff and external user experience together as front and back stage of how a service works.

All too often business design is narrowly self-serving. If it’s not focused on ultimately improving things for your users or customers, it will do damage in the long run.

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