Article — — 1,715 words

Information architecture — User experience — User research

Stylised zipf curve, with a long neck and a long tail. The long neck element is coloured teal, with a gradient fade to white ending about 20% of the way along the curve

One of the most powerful methods in information architecture and user experience is also one of the least well-known. The top tasks method uses a single survey question that tells you exactly what matters most to your users. I find it so effective that I’m amazed more people haven’t used it.

Article — — 2,559 words

Business — User experience — User research

A basic diagram of a desert, with multiple sand dunes visible in the distance. The furthest-away sand dune has a blue flag on top

I have long been an advocate of agile ways of working. One of the things that originally drew me to user experience was the opportunity to have evidence-based ways of understanding the changes you need to make. So I was surprised whenever I encountered people who believed that user experience methods ran counter to the principles of agile.