Be usable, not consistent, not uniform
Consistency is often seen as a slam-dunk argument in favour of an initiative. But if you don’t know what you want to a design to be consistent with — and why — then consistency risks confusing your users.
Human-centred decisions
Consistency is often seen as a slam-dunk argument in favour of an initiative. But if you don’t know what you want to a design to be consistent with — and why — then consistency risks confusing your users.
Many designers talk about user-centred design. But design approaches alone aren’t sufficient to ensure we are human-centred. Design approaches can be used carelessly — or even maliciously — to centre the designer and sideline the user.
Innovation falls flat when it doesn’t respond to a human need. Use human-centred approaches to understand people’s fundamental motivations and needs. These are the stabilising forces for innovation.
It is difficult to find a phrase that exactly describes my work and the way I approach it. I’ve started to talk about human-centred approaches. This post explains what I mean by that.
…and what I don’t mean by that.
Many people are intrigued by content design but unsure if it’s the right fit for them. So here is my beginner’s guide to being a content designer. Find out why it might be a better fit for you than you might think — and why it might not be.
At Service Design in Government, I discovered that service designers see themselves as Mario. But that is an unrealistic model for what service design should be.
What’s worse than design by committee? Design system by committee.
Town planners in the mid-20th century faced a big problem. The advent of the motor car brought increased congestion and safety risks. Planners wrongly thought that separating pedestrians and vehicles on different levels was the solution. If you know where to look, you can still see remnants of this thinking.
Accessibility and aesthetics are not in conflict, despite the claims of some.
“On July 14th 1986 The Designers Republic was declared.” Celebrating 33 years of Brain Aided Design.
How do service design approaches need to improve, and what is the next step?