Fashion, Maslow and Facebook’s control of social

Fashion, Maslow and Facebook’s control of social — Benedict Evans

An interesting look at the parallels between the fashion industry and modern day digital trendsetters.

The fashion industry does not set fashion – it proposes them. It tries to work out the mood and the zeitgeist and looks for ideas that might express that. The same, increasingly, for Facebook – it cannot really decide how people use its products or what they see, only propose. 

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