Conspiracy theorists purported that young anti-gun activists are crisis actors. It turns out that those outraged about the theory did more to promote it that the theorists themselves.
Frank Luntz… tweeted in protest of the Gateway Pundit story, becoming one of four non-right-wing amplifiers of the story with verified accounts… The other three are the New York Times’ Nick Confessore, MSNBC producer Kyle Griffin, and former first daughter Chelsea Clinton. Each of them quote-tweeted the Gateway Pundit story to denounce it, but in doing so gave it more amplification.
This is what I meant when I said don’t feed the trolls.
There is a class of professional conversationalists who have realised how this works and have taken advantage. These people express outrageous and offensive opinions specifically because it is a super-efficient way for them to get the publicity they need.
A dangerous man became US president because he understood this, and millions of his opponents didn’t.
The next time someone says controversial, ask yourself why, rise above it, deny them the publicity and move on.