How the sandwich consumed Britain

How the sandwich consumed Britain

An absolutely fascinating long read about sandwiches. It finds dozens of angles on the topic, and they all prove to be fascinating.

I hadn’t realised that packaged sandwiches were such a recent invention. This article outlines the way M&S’s innovation has transformed people’s behaviour and expectations.

[M&S sandwich boss Richard Whiteside] confronted the lunchtime queue in Boots and asked people why they weren’t coming to his store. “They said: ‘Well, I am not crossing the road’,” he recalled.

I still treat buying a sandwich as a bit of a luxury. I make sandwiches for me and Alex the night before work, thinking of the money it’s saving.


Leave a comment

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.