Brilliantly entertaining article by someone who managed to game TripAdvisor into ranking his fake establishment as the number one restaurant in London.
When he staged a deliberately-awful opening night, some of the patrons asked to come again.
The Shed at Dulwich has suddenly become appealing. How?
I realise what it is: the appointments, lack of address and general exclusivity of this place is so alluring that people can’t see sense.