McKinsey report on how to engage employees.
People who find meaning at work are happier, more productive, and more engaged. Four practical interventions can help make the search more likely to succeed.
I am struck by how two of the four interventions listed are fundamentally about understanding your users better.
Talk with employees about who their customers are, and encourage each employee to connect with one.
Build regular, face-to-face interactions with customers into existing processes, stimulating employees to learn who is most affected by their work.
Help people grasp the impact of their work
Invite customers who have had the best—and worst—experiences with your products to talk with employees in person so your team can see how their work affects customers.
Another reason why user experience is worth it.