McKinsey: CEOs have no clue what chief design officers do — Mark Wilson — Fast Company

Talk about designers “having a seat at the table” generally leaves me cold. But this useful article explains why it can matter — but why designers have a duty to do more than simply be at the table.

Evidence has long suggested that companies with a strong design focus are more successful. The example of Logitech outlined here bears that out.

But if some CEOs don’t understand the value of design, it’s up to designers to articulate it properly.