Principles and prioritiesJeremy KeithAdactio

What makes a good principle? How do you avoid principles that are mere motherhood and apple pie? According to Jeremy Keith, it’s all about establishing priorities.

He goes on to outline the danger of prioritising the experience of developers or designers above the user experience. He makes an interesting observation about a perceived difference in the way developers, er, develop and the way designers do.

Developer efficiency is prized above all else. Like I said, that would be absolutely fine if we’re talking about technologies that only developers are exposed to, but as soon as we’re talking about shipping those technologies over the network to end users, it’s negligent to continue to prioritise the developer experience…

I’ve been talking about developers here, but this is something that applies just as much to designers. But I feel like designers go through that priority shift fairly early in their career. At the outset, they’re eager to make their mark and prove themselves. As they grow and realise that it’s not about them, they understand that the most appropriate solution for the user is what matters, even if that’s a “boring” tried-and-tested pattern that isn’t going to wow any fellow designers.

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