For an insight into just how much of a mess publishers find themselves in, look no further than this article.
In effect, the user experience is almost too good, with content loading so fast that people scroll past the ads before they’ve been able to load, resulting in ads that aren’t deemed viewable…
“There are a variety of issues around AMP with ads, and the fact that AMP [editorial content] loads ‘too fast’ is definitely among them,” said a publishing exec.
For too many years, publishers have been actively making the user experience bad. When your business model is to make things harder for your customers, it’s time to radically rethink.