I love this idea of small b blogging — pursuing meaningful connections over mass pageviews. You might call it anti-clickbait.
Much of the content that is crammed down our throats through giant platforms like Facebook is designed to grab eyeballs, pageviews and clicks. This sort of content brings transient pleasure, but little real value.
This is similar to my reasons for starting blogging again. While I’m sure I won’t ever again get the same amount of pageviews I used to get in 2006–2007, there is something about regularly reaching a smaller number of people to share something worth writing home about.
It’s a virtuous cycle of making interesting connections while also being a way to clarify and strengthen my own ideas. I’m not reaching a big audience by any measure but the direct impact and benefit is material.
Small b blogging is learning to write and think with the network. Small b blogging is writing content designed for small deliberate audiences and showing it to them. Small b blogging is deliberately chasing interesting ideas over pageviews and scale. An attempt at genuine connection vs the gloss and polish and mass market of most “content marketing”.