Archive — Architecture

The worst design of 2016 was also the most effective

Illustration of Donald Trump wearing a Make America Great Again hat

The worst design of 2016 was also the most effective — Diana Budds, Fast Company

Why Donald Trump’s Make America Great Again hat, was a wildly successful design, despite being reviled by gatekeepers of good-taste design.

The “undesigned” hat represented this everyman sensibility, while Hillary [Clinton]’s high-design branding — which was disciplined, systematic, and well-executed — embodied the establishment narrative that Trump railed against and that Middle America felt had failed them. “The DIY nature of the hat embodies the wares of a ‘self-made man’ and intentionally distances itself from well-established and unassailable high-design brand systems of Hillary and Obama,” Young says. “Tasteful design becomes suspect… The trucker cap is as American as apple pie and baseball.”

This reminds me of the story that the most “tasteful” office spaces are less productive. When given a clean-looking office cubicle, people fill it with garden gnomes.

I don’t agree with the article’s premise that this challenges the idea of design thinking. Surely it means that Hillary Clinton’s designers simply didn’t do a good enough job at it (because nice typefaces ≠ design thinking).

But this does provide a challenge to the received wisdom of what good design is, and whether tasteful design is desirable.

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The gardens where ideas grow

The gardens where ideas grow

We tend to think of musicians as architects, who fully control the sound they compose. But here, Austin Kleon outlines how it is in fact more like gardening. Top musicians like Prince, Ralf Hütter and Brian Eno appear to subscribe to this approach.

Brian Eno says:

One is carefully constructing seeds, or finding seeds, carefully planting them and then letting them have their life. And that life isn’t necessarily exactly what you’d envisaged for them.

The analogy certainly works well with Brian Eno’s generative music. I remember a radio interview where he described being the opposite of a control freak — a surrender freak. (This is the only reference I can find to it.)

It also reminds me of how Autechre appear to make music. In an Ask Autechre Anything session on WATMM in 2013, one person asked:

I would like you to tell me how you feel about “see on see”.

Sean Booth replied: “surprised”.

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