Archive — Interviews
Summarising the key findings from a set of user interviews I conducted with students on their needs around accessing course materials digitally. Just one of the strands of the Learn Foundations project, which I still have much more to write about.
After analysing and synthesising the insights gathered through the interviews, we built up a picture of how and why students’ experience with Learn varies throughout the year as students attempt to complete different tasks. This is presented as a semester in the life of students using Learn.
The hunt for missing expectations
Jared Spool tells the story of a bookkeeper who became frustrated using Google Sheets because it didn’t have a double underline function.
To keep [usability] testing simple and under control, we often define the outcomes we want. For example, in testing Google Spreadsheet, we might have a profit and loss statement we’d want participants to make. To make it clear what we were expecting, we might show the final report we’d like them to make.
Since we never thought about the importance of double underlines, our sample final report wouldn’t have them. Our participant, wanting to do what we’ve asked of her, would unlikely add double underlines in. Our bias is reflected in the test results and we won’t uncover the missing expectation.
He suggests interview-based task design as a way of finding these missing expectations. Start a session with an interview to discover these expectations. Then construct a usability test task based on that.
I recently ran hybrid interviews and usability tests. That was for expediency. I didn’t base tasks on what I’d found in the interview. But it’s good to know I wasn’t completely barking up the wrong tree. I plan to use this approach in future.
A lesson from Germany on how to cover far-right leaders
It’s a radical idea — interviewing extremists without pandering to their extremist ideas. It turns out that by asking them about their policy positions instead of just letting them bang on about their racist ideas, you can quickly show them up.
German television viewers found out Sunday night when the broadcaster ZDF ran a major interview with Alexander Gauland, a co-leader of the far-right Alternative for Germany (AfD) party, which capitalized on anti-refugee sentiment to earn its first-ever seats in the German Parliament last fall. Ahead of the interview, ZDF’s Twitter feed teased the interview as dealing with “climate change, retirement, digitalization—and without refugees.”
The resulting 19-minute interview, in which Gauland struggles to answer basic questions about his party’s positions on such issues, has been lauded by opponents of the AfD as masterful.
How to get better answers from asking better questions
Chris How’s tips on doing better interviews. This is essentially a text version of his session at UX Scotland, which I wrote about on the University of Edinburgh Website Programme blog.
User experience research for the University of Edinburgh’s API Service
I have been leading some user research for a project at the University of Edinburgh to develop API Service. This post on the University Website Programme blog outlines the steps we went through in the first phase of the research. This included interviewing developers, running workshops, and developing personas and journey maps.
This has been a successful and rewarding project. It has been particularly interesting for me to do some UX work that wasn’t necessarily to do with a website. There will be a couple more blog posts about it to come.
Level up your user interviews: lessons from the master, Louis Theroux
How following Louis Theroux’s techniques can improve your interviews as a UX researcher.
An entertaining post with some good advice as well.