Human-centred decisions
Town planners in the mid-20th century faced a big problem. The advent of the motor car brought increased congestion and safety risks. Planners wrongly thought that separating pedestrians and vehicles on different levels was the solution. If you know where to look, you can still see remnants of this thinking.
There is a problem with user experience. But if we’re smart, it’s also an opportunity to become more relevant, and solve some of society’s biggest problems.
Autonomous vehicles — driverless cars — are coming. There will be bumps in the road along the way. But they are essential to fix our cities.
One of the biggest challenges designers face is avoiding bias. We all have perspectives that subconsciously affect our decisions. In the case of design, those choices we don’t even realise we are making can have big consequences.
