Tag: User research

It’s time to lose focus

Out-of-focus focus group

Focus groups are probably the user research method that most non-specialists are familiar with. They are also still among the most common user research methods used. This, despite their many flaws.

Avoiding bias in design

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One of the biggest challenges designers face is avoiding bias. We all have perspectives that subconsciously affect our decisions. In the case of design, those choices we don’t even realise we are making can have big consequences.