The complex task of simplicity — Paul Taylor

It is human nature to add things, making them more complex. This feels like you’re doing something, but actually you’re probably making the situation worse.

We see this in web design. People like adding pages to their websites because it feels productive. But actually, the most effective websites are the ones with fewer, simpler pages.

The same can be true for any design, including the way we structure our work.

We often anchor around the wrong thing. That’s why some big institutions have no chance — they are hit by random plans and transformations rather than anchoring around purpose and iteration.