Clothing sales are on the decline. Guess what? Millennials are to blame.
In seriousness though, it is interesting to consider the declining role of clothing in how people express themselves.
As clothing sales have declined, technology purchases have climbed — as have experiences.
So, pay for a good smartphone. Go on an experience. Brag about it on social media. A new pair of jeans would seem weak in comparison.
Who needs fashion these days when you can express yourself through social media? Why buy that pricey new dress when you could fund a weekend getaway instead?