The term “responsive web design” has failedFrances Berriman

Those words (originally from a slide by Alex Russell) may seem rather provocative. But it is a fair reminder that design isn’t just about how it looks.

In this case, most people (including, at times, myself) have fallen foul of the trap described here. That of thinking that setting a few breakpoints for smaller screens is enough to be responsive.

It reminded me of Jakob Nielsen’s 2012 article in which he advocated building a complete separate mobile site. This was a controversial viewpoint at a time when responsive design was becoming seriously trendy.

But seven years on, can we truly say the mobile web is a great experience?

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