If you can bear another article about whether non-designers should get involved in design work, this isn’t a bad one.
Designers — if you think strategic design is a realm reserved just for you, I’m afraid not.
Other professionals — if you think you can just pick up strategic design like any other general skill, then I’m afraid not.
…the best and most effective use and impact for many people, is actually just to incorporate design thinking techniques into their day jobs.
I have long held the view that user experience is best thought of not as a role, but as a mindset. That doesn’t mean there isn’t a place for professional designers and user researchers — there absolutely is. But anyone can adopt the techniques and set off on the journey to become more user-centred.
We should encourage more people to do so.