The perils of using alumni to reach out to prospective students.
This article mainly pertains to examples found in the US. I am not sure how common this technique is in the UK.
There is a tricky balance to be struck between two of universities’ main sources of income. On the one hand there is the need to keep alumni engaged, which is thought to make them more likely to donate. But if it turns off students — particularly the right kind of students — the long-term risks could be greater.
Although highly selective colleges have become racially and socioeconomically diverse, alumni interviewers tend to be white and affluent. That can lead to awkward moments, said Ari Worthman, director of college counseling at Lakeside School, in Seattle. He recalled a low-income student who sat down with the graduate of a big-name college a couple of years ago. I’m so glad you’re looking at our school, the applicant was told, because we don’t normally interview students like you.