Why bother with What 3 Words? — Terence Eden

What3Words may have a good publicity operation, but as Terence Eden points out here, there are many problems with it. It’s not open, it’s difficult to work across languages, and at times it’s even culturally insensitive.

There are better alternatives. Such as the globally recognised co-ordinates system. Or, as noted by Dave Hulbert on Twitter, plus codes, which are easily accessible in Google Maps.