The University of Edinburgh
User experience manager — 2019–present
I lead the User Experience and Digital Consultancy service within the Website and Communications section. Our team provides user research, content design, consultancy and training, supporting the delivery of human-centred services.
My role involves advocating for and promoting good practice in human-centred approaches such as user experience and service design.
I lead a team of staff delivering user experience services to staff and students in support of the university’s learning and teaching, research and public engagement activities.
User researcher and editorial development officer — 2017–2019
Working as part of the Website and Communications team and the User Experience Service, I supported departments throughout the university to undertake user experience initiatives and develop digital strategies.
I also provided specialist website editorial, site build and support expertise to ensure the delivery of a user-focused, sustainable and legally compliant online presence for the university.
User experience and digital consultant — 2008–present
I have designed, managed, developed and written for a variety of digital products and publications. I have a strong focus on human-centred design. My background in social science helps me understand what makes users tick.
I have been involved in projects for a variety of organisations: education, small businesses, third sector, politics and government.
Contact me: email@example.com
Blogger and writer — 2002–present
As a blogger, I have regularly reached thousands of readers every month, and made several appearances in the media. I ran the popular blogs doctorvee and vee8. I established Scottish Roundup, a weekly compilation of the best of Scottish blogging, which was featured on BBC Radio.
I have also written articles about user experience, motorsport and politics for other high-profile websites, including:
SRUC — Scotland’s Rural College
Web manager — 2015–2017
I managed the external-facing digital presence of SRUC — Scotland’s Rural College. I led on content management, information architecture and user experience.
In addition to running the main SRUC website, I developed and managed associated websites in collaboration with partner organisations including the Scottish Government.
I supported and trained the community of web editors. I also line managed the digital communications officer, with oversight of social media channels.
University of St Andrews
Digital communications officer — 2013–2015
I formed and led the digital communications team, owning the external-facing digital presence of the University of St Andrews.
I led a project to completely overhaul the webpages aimed at prospective students. This involved the implementation of a new user-centred, responsive web design and new content management processes that were gradually rolled out to the entire external-facing website.
Duties included developing content strategies and guidelines, information architecture, programming the content management system and training content editors.
Web editor — 2009–2013
I was responsible for creating and editing web content that was visually appealing, well written, up-to-date, accurate and engaging. I ensured that webpages conformed to corporate branding, accessibility guidelines, web standards and usability best practice.
Willie Rennie MP, and Dunfermline and West Fife Liberal Democrats
Campaigns intern — 2009–2010
I was responsible for writing and designing campaign literature such as Focus newsletters and updating the website, in addition to various other administrative and campaigning duties.
This was a brief period of my career shortly after I graduated, but one of the most significant. I was challenged more than I ever had been, and it was an intense and exciting environment.
Sales assistant — 2006–2009
I worked for Woolworths while I was a student. I remained there until it closed down. It was a surreal and challenging experience to work for a national institution that was going out of business in the middle of a hectic Christmas shopping period, while my colleagues and I were on the brink of losing our jobs.
As the company went into administration, the store became busy and attracted a different, more demanding sort of customer. The experience taught me a lot about people and how to handle stressful situations.
Service Design Academy — Dundee and Angus College
PDA in Service Design — 2019
This hands-on course enabled me to further develop and formalise my service design and user research skills. It involved attending three intensive two-day bootcamps where we worked on live client briefs.
Activities included interviewing people on their doorsteps about the future of housing, and prototyping a physical space to help improve collaboration between different college departments.
Throughout the course I applied the skills I was developing directly to my workplace projects at the University of Edinburgh, demonstrating my practical ability to design, plan and deliver service design projects.
The Professional Development Award is accredited by the Scottish Qualifications Authority.
The University of Edinburgh
MA (Hons) Economics and Politics — 2:1 — 2004–2008
Economics and politics may not seem to have much relevance to my career at first glance. But studying social science made me a better designer.
Economics is really about how humans behave and how they are motivated. This knowledge has helped me understand how users tick, informing my design decisions and the way I approach my work.
My dissertation was about the paradox of voting, the phenomenon whereby rational choice theory struggles to explain why people vote.
Certifications and training
- Agile Project Management Registered Practitioner — 2014
- ITIL v3 Foundation — 2010
- World Class Service — 2010
- Digital Preservation Training Programme — 2010