Understanding design better by looking from different levels of magnificationNicola DobieckaWebsite and Communications Blog

Screenshot from Powers of Ten showing a man having a picnic

My colleague Nicola Dobiecka wrote this brilliant blog post about how designers need to take different approaches depending on the level they are working at. It builds on [Jared Spool’s analogy](https://playbook.uie.com/blog/zooming-in-and-out-of-ux-design-resolutions) with Charles and Ray Eames’ classic film Powers of Ten.

> Essentially, colleagues at different levels of the organisation have different perspectives. All valid, but all require different skills and processes.