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Tag: Top-down information architecture

Article — 17 July 2025 — 1,715 words

Top tasks survey — One weird trick to improve information architecture and user experience

Information architecture — User experience

Stylised zipf curve, with a long neck and a long tail. The long neck element is coloured teal, with a gradient fade to white ending about 20% of the way along the curve

One of the most powerful methods in information architecture and user experience is also one of the least well-known. The top tasks method uses a single survey question that tells you exactly what matters most to your users. I find it so effective that I’m amazed more people haven’t used it.

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