An absolutely fascinating long read about sandwiches. It finds dozens of angles on the topic, and they all prove to be fascinating.
I hadn’t realised that packaged sandwiches were such a recent invention. This article outlines the way M&S’s innovation has transformed people’s behaviour and expectations.
[M&S sandwich boss Richard Whiteside] confronted the lunchtime queue in Boots and asked people why they weren’t coming to his store. “They said: ‘Well, I am not crossing the road’,” he recalled.
I still treat buying a sandwich as a bit of a luxury. I make sandwiches for me and Alex the night before work, thinking of the money it’s saving.