Usability testing

Article — 25 January 2017 — 650 words

Why people are losing trust in the media — and advertisers

Digital — Media — User experience

Why people are losing trust in the media and advertisers, why ugly websites succeed, and why it’s time to ditch PDFs.

Article — 4 May 2016 — 901 words

Avoiding bias in design

User research

One of the biggest challenges designers face is avoiding bias. We all have perspectives that subconsciously affect our decisions. In the case of design, those choices we don’t even realise we are making can have big consequences.