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Duncan Stephen

Human-centred decisions

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Tag: Futura

Linknote — 23 October 2017 — 35 words

Human-centred approaches

How Futura became the most ripped-off typeface in history

Companies from Best Buy to Forever 21 use Futura, but probably not the original. That’s because it has been endlessly reimagined, imitated, and blatantly ripped off.

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