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Duncan Stephen

Human-centred decisions

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Category: Human-centred approaches

Article — 3 July 2026 — 1,193 words

Restoring the elements of user experience

Business — Human-centred approaches — User experience

A stack of five boxes becoming increasingly larger and brighter towards the bottom

Some human-centred practitioners have been consigned to increasingly superficial considerations. Artificial intelligence presents an opportunity for us to bring the focus back to the fundamentals that make our work important and successful.

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Article — 25 June 2026 — 167 words

Ethical personalisation of public services — Talk at Services Week

Digital — Information architecture — Service design

Work: Scottish Government

Image promoting Services Week 2026: 29 June to 3 July, UK Government Digital and Data

We have developed a set of ethical personalisation principles to guide our early work to deliver personalised public services. I will present about this work as part of Services Week 2026.

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Article — 22 June 2026 — 1,837 words

Don’t make me thick

Information architecture — Society — User experience

Pointed finger cursor icon hovering over an outlined button, mimicking the cover of the first edition of Don't Make Me Think. The portion of the hand that is above the button has lost its colour

We say “don’t make me think”, and “less is more”. But a naive application of these principles risks limiting our users when we should be helping them grow.

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Article — 26 May 2026 — 3,473 words

Grounding AI the webby way — Taxonomy Boot Camp London 2026 takeaways

Business — Information architecture — Technology — Web

Work: Scottish Government

Conference attendees mingling in a room

There was a heavy focus on artificial intelligence. But what really struck me was that the semantic approaches that are preparing us for our AI future are well-established web standards that have been around for decades.

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Article — 21 May 2026 — 1,127 words

From answer engines to learning engines — Why fast answers are like fast food

Information architecture — Social science — Technology — User experience

Two large white boxes spanning across the width of the image, one taller than the other below it

People crave fast answers. But the purpose of information systems is to help people gain knowledge. So we should seek better questions.

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Article — 25 March 2026 — 459 words

Making connections with connected content

Content design — Information architecture — User experience

Work: Scottish Government

A group of people sitting in a workshop writing on sticky notes. Rahel Anne Bailie stands at the front facilitating the session.

For the past month, we have been running events showcasing the opportunities of connected content and information architecture. The response to these sessions has far exceeded my expectations.

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Article — 2 March 2026 — 212 words

Connected content learning sessions for public sector colleagues

Information architecture

Work: Scottish Government

I am pleased to be involved in organising a series of learning sessions about connected content and information architecture. This series is available to colleagues working in the public sector. The first sessions are this week.

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Article — 25 February 2026 — 100 words

Speaking about the meaning of public services at World IA Day London 2026

Information architecture

Work: Scottish Government

World IA Day 2026 logo: "Local connections. Global impact."

I will be speaking at World IA Day London 2026, an online event about information architecture. This is for anyone who works with information or cares about about how it is organised and understood.

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Article — 23 February 2026 — 3,133 words

Words and pictures in the history of user experience and the future of artificial intelligence

Society — Technology — User experience

ASCII art of the sparkles emoji, representing a text-based artificial intelligence interface

Modern artificial intelligence tools are largely rooted in text-based interactions. But the history of user experience, information and even humanity shows us that AI will have to go beyond text if it’s going to become relevant.

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Article — 19 January 2026 — 1,727 words

Perceiving relationships gives glue people the edge

Business — Information architecture — Social science — Web

A graph with six nodes, all of which are connected to each other. The nodes are arranged in a hexagon, and have low contrast to the background, while the edges have high contrast.

Seeing what’s in between as well as what is — in information architecture and in the way organisations work.

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Article — 9 December 2025 — 1,844 words

Resisting Conway’s law through more thoughtful mapping

Business — Digital — Information architecture — User experience

A large number of boxes arranged into a pyramid. The box on the top row is larger than all the others.

Organisational structures and information architectures are both often visualised in artefacts described as “maps”. These constrained visualisations may embed siloed ways of working, and create problems for our users.

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Article — 1 November 2025 — 797 words

How did we let the web get this bad?

User experience — Web

Characterisation of a bad website, including a headline screaming about AI-driven solutions, a modal asking you to sign up fo a newsletter, a privacy-invasive cookie modal, and an unhelpful chatbot.

Recently I had to intensively research a couple of topics involving potential purchase decisions. My experience was utterly miserable.

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