Archive — Charles Eames

Understanding design better by looking from different levels of magnificationNicola DobieckaWebsite and Communications Blog

Screenshot from Powers of Ten showing a man having a picnic

My colleague Nicola Dobiecka wrote this brilliant blog post about how designers need to take different approaches depending on the level they are working at. It builds on Jared Spool’s analogy with Charles and Ray Eames’ classic film Powers of Ten.

Essentially, colleagues at different levels of the organisation have different perspectives. All valid, but all require different skills and processes.