Tag: Desire paths

  • The complex task of simplicity — Paul Taylor

    It is human nature to add things, making them more complex. This feels like you’re doing something, but actually you’re probably making the situation worse. We see this in web design. People like adding pages to their websites because it feels productive. But actually, the most effective websites are the ones with fewer, simpler pages. […]

    Sainsbury's Basics food packaging - washing powder, flower, canned tomatoes