Linknote — — 106 words

Media — Society

Groundbreaking report reveals racial bias in English football commentary — Sachin Nakrani — The Guardian

Footballers' legs of different colours

A very interesting-sounding study has analysed English language football commentary from seven broadcasters and 80 live matches.

RunRepeat ratio-adjusted its numbers to account for the fact there were 1,361 comments about lighter-skinned players and 713 about darker-skinned players and found the former group more widely praised for intelligence (62.60%), hard work (60.40%) and quality (62.79%). Commentators are also 6.59 times more likely to talk about the power of a player if he has darker skin and 3.38 times more likely to reference his pace.

The study also found that 63.33% of criticism from commentators in regards to the intelligence of a player is aimed at those with darker skin, while the figure for quality is 67.57%.

Linknote — — 131 words

Media — Politics

Chinese firms pile in to sponsor World Cup 2018 amid Fifa fallout

As Western firms have begun to desert Fifa due to the corruption scandal, Chinese firms have seized the opportunity to “to get their brands in front of billions of global eyeballs”.

It has been noted that companies are more willing these days to take a stand (see also ABC cancelling a sitcom because its star is racist). But this appears to be a western phenomenon.

Chinese firms seem to have no qualms around being associated with Fifa. Perhaps this is a dimension to keep an eye on as China becomes more and more important on the global stage.

This year’s Fifa World Cup provides a unique opportunity for little-known Chinese companies to get huge amounts of exposure to global consumers.