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Duncan Stephen

Human-centred decisions

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Tag: Steve Krug

Article — 22 August 2022 — 1,698 words

12 years in higher education web and user experience management

User experience — Web — Work

Unlabelled venn diagram

Today I have started a new job. But while I’m looking forward, I have also been reflecting, as this moment marks my first real move away from higher education. Despite the differing natures of the three organisations I worked for, there were many parallels across them.

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Article — 10 April 2019 — 627 words

Are users rational? It depends on what you mean by rational

Design — Economics — User experience

Icon of a brain and a cog

It’s fashionable to dismiss rational choice theory out of hand. But contrary to what you may have been told, aspects of rational choice theory can still be helpful in understanding the world. And I find it a useful way to think about user experience.

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