Article — — 1,698 words

Content design — User experience — Web

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Unlabelled venn diagram

Today I have started a new job. But while I’m looking forward, I have also been reflecting, as this moment marks my first real move away from higher education. Despite the differing natures of the three organisations I worked for, there were many parallels across them.

Linknote — — 110 words

Economics — Social science — User experience

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Nudge in user experience — Website and Communications Blog

Over the summer my user experience team at the University of Edinburgh had the wonderful opportunity to work with a Behavioural Insights (Nudge) Intern. There are lots of parallels between behavioural science and human-centred approaches. Nudge models give us the opportunity to bring an extra level of formality to our approaches.

Working with a behavioural science specialist has brought things full circle for me. My first association with the University of Edinburgh was when I studied economics here for my undergraduate degree.

And it really is full circle, because this was my last blog post as an employee of the University of Edinburgh. I’ll publish more about that news shortly.

Linknote — — 81 words

User experience

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From personas to behaviour modes — Website and Communications Blog

Lightbulb

This post on my team’s blog outlines why and how we have moved away from using personas to behavioural archetypes.

Existing personas had served the team well for over 10 years. But with our work to reimagine the future of our web services, and our attention turning to the development of a new Web Publishing Platform, we recognised that these old personas needed to evolve.

Now, our archetypes focus on people’s behaviours — who does what, how they do it, and why.

Linknote — — 100 words

User experience — User research

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UX in universities — UX Soup

UX Soup logo: "Easily listen and subscribe for free in your preferred podcast player"

I have been interviewed for the podcast UX Soup. The host [Chris Schreiner](https://www.linkedin.com/in/chrisschreiner/) was interested in the [User Experience Service’s work at the University of Edinburgh](https://www.ed.ac.uk/information-services/user-experience). He spoke with me about:

* how the consultancy model works in a higher education context
* the history of our service
* the projects we get involved with
* the methodologies we follow
* the specific challenges we face working in higher education

It was good fun being interviewed. Please have a listen if you have the time. Thank you to Chris for the opportunity.

Linknote — — 144 words

User experience — User research

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How to avoid common mistakes in user engagement — Website and Communications Blog

Have you ever participated in a user engagement session designed for you to share your views, but felt that you weren’t properly included, or that your views wouldn’t be acted on? Fed up with bad surveys and poorly planned focus groups?

Most of us want to engage with our users and stakeholders. We all want to make sure our users have a voice in projects that will affect them. But the approach you take can have a major effect on the success or failure of your engagement.

There are some basic truths about human behaviour that we know from psychology and other social sciences. But in many projects, these basic truths tend to be ignored.

Read this post on my team’s blog for tips on how to avoid the pitfalls of poorly planned user engagement, and how to make user research effective.

Article — — 1,556 words

Social science — User experience — User research

Work:

Adapted from a post originally published on the University of Edinburgh Website and Communications blog. Have you ever participated in a user engagement session designed for you to share your views, but felt that you weren’t properly included, or that your views wouldn’t be acted on? Most of us want to engage with our users […]

Linknote — — 43 words

Service design — User experience

Work:

Demonstrating the impact of human-centred approaches — Further reflections from the UCD Gathering conference — Website and Communications Blog

The second of my two posts on my work team’s blog about UCD Gathering, the remote conference I attended in October.

This blog post covers the third theme I wanted to highlight: how we can better demonstrate the business impact of human-centred approaches.