This is exactly why it’s worth investing the effort to own your content.
Medium owner/operator Ev Williams is Mark Zuckerberg. You remember when Facebook enticed publishers to pivot to video for Facebook and then killed news/opinion video on Facebook? Medium has pivoted something like five times, and each time it’s severely injured a whole tranche of publishers and writers who it invited in.
I really don’t understand why companies and professional media organisations are using Medium at all.
I lead teams and organisations to make human-centred decisions. I am a lead content designer and information architect at the Scottish Government.
Email — contact@duncanstephen.net
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