I enjoy Wired’s periodic long articles about Facebook. They avoid the shrillness that most media outlets exhibit when writing or talking about Facebook. This article is all the more powerful for it. And unlike many self-publicists who spend a lot of time writing basic stuff about Facebook and acting as though they’ve discovered the story of the decade, this contains genuine insights and new information.
Archive — Social media
Putting into economic terms the distinction between blogging and social media, and articulating what we have lost through the decline of blogging.
If you want attention for your blog you have to earn it through a combination of quality, in the sense that you’re producing something valuable for your readers, and trust, in the sense that you’ve produced enough good stuff over time to establish a good reputation with the fellow bloggers whose links will help grow your audience.
I first realised this about blogging when it became clear that comments sections on major websites were almost always cesspits. People in comments sections are generally attempting to freeride on the quality of the website they are posting on.
Bloggers, on the other hand, really need to be high-quality to get any sort of audience at all. That makes blogs generally good.
Social media is quite the opposite. To start getting traction on social media, the threshold is rather low. In fact, often, lower quality works better.
Link via Khürt Williams
Facebook is giving advertisers access to your shadow contact information
Facebook is not content to use the contact information you willingly put into your Facebook profile for advertising. It is also using contact information you handed over for security purposes and contact information you didn’t hand over at all, but that was collected from other people’s contact books, a hidden layer of details Facebook has about you that I’ve come to call “shadow contact information.”
It’s time to say goodbye to Twitter
sonniesedge on taking a break from Twitter.
That cross-pollination of views that you might never have heard before is still Twitter’s amazing core feature. I learned so much about intersectional justice from the people on it. I heard disabled people’s voices. I saw the world from the point of view of women of colour. I saw political issues that I’d never been aware of before.
But lurking behind those vitally interesting points of view is a host of people ready to push the kindness of humanity through the mincer with their keyboards.
When I decided to reduce my use of social media, I expected that I wouldn’t miss Twitter. Its tendency to generate more heat than light is a great detriment.
But even while I don’t post so often on Twitter, I found that I still get some enjoyment from reading Twitter, and I still turn to it a few times a day. In comparison, giving up posting to Facebook has been a piece of cake, and I don’t remotely miss having Instagram on my phone. But Twitter still seems to bring me value, despite its problems.
It’s not just you, everything looks the same on Instagram
If it seems when you scroll through your feed that everything looks similar, that’s probably because it is. That artfully constructed shot of your latté and avocado toast brunch? The shot of your feet dangling over the edge of a waterfall? You in the back of a canoe?
It’s been done before. To death.
I’m still not missing Instagram.
How to set up a website: a guide for the alt-right
Are you a fascist? Have you been throwing your toys out the pram because some digital platforms have finally grown a pair and removed you? If so, Bruce Lawson has some advice for you on how the open web works.
Of course, it’s perfectly possible no-one will visit your website to read how Bin Laden faked the moon landings in order to draw attention from the fact that Marilyn Monroe was a CIA-funded muslim who invented income tax and fluoridated water in order to seize your guns and pollute your precious bodily fluids. But that’s freedom.
Everything bad about Facebook is bad for the same reason
How Facebook’s focus on the connections between users, rather than the humans who use it, is its core problem.
Underlying all of Facebook’s screw-ups is a bumbling obliviousness to real humans. The company’s singular focus on “connecting people” has allowed it to conquer the world, making possible the creation of a vast network of human relationships, a source of insights and eyeballs that makes advertisers and investors drool.
But the imperative to “connect people” lacks the one ingredient essential for being a good citizen: Treating individual human beings as sacrosanct. To Facebook, the world is not made up of individuals, but of connections between them. The billions of Facebook accounts belong not to “people” but to “users,” collections of data points connected to other collections of data points on a vast Social Network, to be targeted and monetized by computer programs.
This is exactly why it’s worth investing the effort to own your content.
Medium owner/operator Ev Williams is Mark Zuckerberg. You remember when Facebook enticed publishers to pivot to video for Facebook and then killed news/opinion video on Facebook? Medium has pivoted something like five times, and each time it’s severely injured a whole tranche of publishers and writers who it invited in.
I really don’t understand why companies and professional media organisations are using Medium at all.
You don’t have to live in public
Facebook is a utility; utilities get regulated
I have only just discovered this article by Danah Boyd from 2010 (and I can’t remember how). But reading it today, it feels very prescient.
I hate all of the utilities in my life. Venomous hatred. And because they’re monopolies, they feel no need to make me appreciate them. Cuz they know that I’m not going to give up water, power, sewage, or the Internet out of spite. Nor will most people give up Facebook, regardless of how much they grow to hate them.
How many people — like me — hate Facebook, but find themselves unable to give it up?
Childish Gambino’s This is America and how the internet killed the cultural critic
How considered criticism has been replaced by mindless churnalism collating stuff an under-pressure journalism has hurriedly gathered up on Twitter.
Floating to the top of my feed was an article in the Guardian: “This is America: theories behind Childish Gambino’s satirical masterpiece”. This video is popular, it said, then asked: “But what does it mean?”. Yes, I thought, that’s exactly what I’m here to find out. But instead of an answer, I got a summary of tweets and notes from Genius. No interpretations were drawn, no conclusions reached. Was it a masterpiece? The headline said so, but the piece just linked to tweets by Janelle Monáe and Erykah Badu.
I grew tired long ago of news stories that are basically just lists of other people’s tweets. I have even noticed BBC News doing this. Yet again, I’m left wondering if most of the media’s problems are with their own unwillingness to pursue quality.
We are all trapped in the “Feed”
Om Malik summarises the problem with the big social media companies whose algorithms are causing us to drown in junk content.
Many have forgotten, but services like Digg helped popularize the idea of what I call intellectual spam. Headlines, followed by vapid content, meant to attract the likes. Against such a backdrop, a decade ago, we all assumed that the rise of the personal web, shaped by individual data would result in signals that will help us dampen the noise. We thought that our systems would get smarter, learning from our behavior, and we would be able to separate signal from noise. And this would allow us to focus our attention on the meaningful and essential.
Unfortunately, the reality of capitalism and turned that dream into a big giant popularity contest, shaped by crude tools – likes, hearts, retweets, and re-shares. We have created systems that boost noise and weaken signals. Every time I tune into news and all I see is noise rising to the top. Whether it is YouTube or Instagram — all you see are memes that are candy-colored candy, mean to keep us hooked.
How much would I have to pay you to quit Facebook?
Many people may feel like they are addicted to Facebook. But it’s amazing to see just how little people actually value it.
Economists have been carrying out experiments to see how much people would have to be paid to do without certain types of websites. By this measure, social media appears to be the very bottom of the pile — worth almost 60 times less than search.
Their rough-and-ready conclusion is that the typical person would have to be paid about $17,500 a year to do without internet search engines, $8,500 to abandon email and $3,500 to quit using digital maps. Video streaming through sites such as Netflix and YouTube is worth over $1,150 a year; ecommerce $850, and social media just over $300.
Design Notes podcast, episode 9
During this Google Design podcast interview with Cameron Koczon, I was particularly struck by the section on making design truly meaningful.
You thought that, that was a cool photo to show. You wanted to share the photo, but you didn’t really want to share the photo. You wanted to collect little hearts. That says something about the tool. It’s not a photo sharing tool, it’s a heart collecting tool, which is a little casino that you put in your pocket and you carry it around. It’s no good.
When I stopped posting directly social media last year, I had to stop using Instagram altogether because there is no way to post to it without using Instagram. I thought this would be a problem. Because I liked collecting those little hearts. And I did miss it at first. But now I don’t miss it at all, and I recognise that Instagram was ultimately unfulfilling.
The media vs tech battle that nobody can win
Yet again, Thomas Baekdal has a genuinely informative and enlightening take on the turf war the media is trying to wage against tech companies.
Essentially, traditional media and technology are trying to solve a similar problem — but from different directions.
We accept that newspapers can’t cover everything in exchange for a demand for higher quality reporting for the things they do pick. And we accept that, on channels such as YouTube, we will always be able to find the occasional piece of bad content, in exchange for the flexibility and the wealth of things that we can see.
It strikes me that we need to have both. We already knew that good journalism and high-quality media products will always exist. But they need to focus on making those high-quality products rather than constantly reacting in counter-productive ways to the perceived threat of technological change.
MySpace Tom beat Facebook in the long run
“Wouldn’t you rather be a rich nobody than whatever Mark Zuckerberg is?”
I love this perspective. Tom from MySpace may have been a bit of a laughing stock for a while. But you have to say, he must be feeling a bit better than Mark Zuckerberg is right now.
It puts MySpace’s failure to evolve in a new light, as perhaps the healthy thing is for a platform to die and for everyone to move on.
The death of clothing
Clothing sales are on the decline. Guess what? Millennials are to blame.
In seriousness though, it is interesting to consider the declining role of clothing in how people express themselves.
As clothing sales have declined, technology purchases have climbed — as have experiences.
So, pay for a good smartphone. Go on an experience. Brag about it on social media. A new pair of jeans would seem weak in comparison.
Who needs fashion these days when you can express yourself through social media? Why buy that pricey new dress when you could fund a weekend getaway instead?
An ode to writing with a human voice
More on the apparent decline of blogs from the Government Digital Service (GDS).
This article makes the excellent counterpoint to a recent GDS post apparently attempting to address the debate around the quality of their recent blogging efforts.
The measures of success cited include levels of ‘engagement’, aligning posts with campaigns, and instances of very senior officials publishing posts. This, to me, fundamentally misunderstands the value of blogging compared with more ‘formal’ communications. Aligning blogs more closely with PR activity doesn’t strengthen blogs— it nullifies their distinct value.
Of course, it is not just GDS who have suffered.
In the early days, blogging and social media was so vital precisely because it wasn’t traditional communications. When the communications people caught wind of the popularity of social media, they took control (which, for some reason, comms people are obsessed with). The comms crowd and the marketing mob turned social media into yet another stifled channel, designed to control the message, thereby destroying actual valuable communication.
Facebook quietly hid webpages bragging of ability to influence elections
Facebook have described the idea that they influence election results as “crazy”. It’s funny that they used to actually brag about their ability to help people win elections.
Their entire business model depends on them allowing advertisers to get results. It is absurd for them to claim they can help get results for advertisers, but not if they are political advertisers.
Twitter gets message order wrong
Philip Hunt on how bad Twitter’s user interface has become.
When Twitter started out, it was such a simple concept. Just straightforward status updates; no real interaction. (When I joined Twitter, @ replies didn’t even exist yet.)
Over time it has added more and more features — replies, retweets, quote retweets, threads. Seemingly it has not been thought through properly.
If you spend a lot of time on Twitter, you catch onto these user interface quirks pretty quickly. But new users must find it so intimidating. So it is little wonder Twitter struggles to attract and retain new users.
Escaping Twitter’s self-consciousness machine
On how the experience of using Twitter is transformed by removing all metrics from the interface.
The article makes a good point about why platforms like Twitter place so much emphasis on numbers:
The type of person who tends to be a high-level coder at a top tech firm… usually got great grades, attended a premier university, and now competes for bragging rights by trying to log the longest hours of anyone at the office. These people thrive in numbers-focussed environments. Perhaps it’s predestined that their world view would infect the user interfaces they create.
It is tempting to think our obsession with metrics is part of human nature. But is it just a trait of a particular type of person?
Reclaiming my blog as my thought space
Dries Buytaert on reclaiming his blog. It’s just the latest of many blog posts I have read recently from people keen to share more personal content on their own websites.
My blog is primarily read by technology professionals — from Drupal users and developers, to industry analysts and technology leaders — and in my mind, they do not read my blog to learn about a wider range of topics. I’m conflicted because I would like my l blog to reflect both my personal and professional interests.
This is a struggle I well recognise. When Twitter was born, those more personal snippets moved to social media. Bloggers felt the need to become more professional and write more polished, fully-fleshed articles.
But Twitter (and other social media services) no longer fill that gap the way they used to. The most viable answer is to go back to the good old days of more personal blogging.
Inside Facebook’s hellish two years — and Mark Zuckerberg’s struggle to fix it all
A very lengthy, but entertaining and informative, read about how everything went wrong for Facebook in the past two years, and why it is a mess of their own making.
While Facebook grappled internally with what it was becoming—a company that dominated media but didn’t want to be a media company—Donald Trump’s presidential campaign staff faced no such confusion. To them Facebook’s use was obvious. Twitter was a tool for communicating directly with supporters and yelling at the media. Facebook was the way to run the most effective direct-marketing political operation in history.
It’s the (democracy-poisoning) golden age of free speech
You may think you’ve read it all from people complaining that the likes of Facebook are threatening free speech. But this is a genuinely smart, thought-provoking article on the wide-ranging ways society need to rethink its approach towards freedom of speech.
We are particularly susceptible to glimmers of novelty, messages of affirmation and belonging, and messages of outrage toward perceived enemies. These kinds of messages are to human community what salt, sugar, and fat are to the human appetite. And Facebook gorges us on them.
I have thought before that we need to start thinking about ‘eating your digital greens’. Which means being wary of processed content (processed through an algorithm, that is), and ensuring you seek out a balanced diet of content from different sources and perspectives.
Web trend map 2018
iA reflects on the spirit of the web that has been lost.
There seems to be a weak undercurrent of old and young bloggers like us that feel sentimental or curious and want to bring back blogging. Blogging won’t save the world. But, hell, after two weeks now, we can confirm: it feels great to be back on the blogging line.
If you are one of those old or young bloggers, please join in. Drop Facebook, drop Twitter and drop Medium for original thought. Own your traffic.
Predictions for digital and social marketing in 2018
Gary Andrews with some thoughts on what we might see in the coming year in the digital and marketing worlds.
There are lots of astute points here, not least on the hot potato of the moment: relationship between the tech giants and publishers.
One phrase that has been bandied around a lot towards the end of 2017 has been from publishers proclaiming their “pivot to readers”. At a basic level, this is the publisher’s way of saying we’ll no longer be beholden to platforms like Facebook and Google and will concentrate on building our own brand through focusing on our core readership instead.
Future historians probably won’t understand our internet, and that’s OK
The internet once promised to offer archivists an unprecedented opportunity to record and track our era. But with social media silos offering “pervasive, unique, personalized, non-repeatable” experiences, it is proving increasingly difficult to preserve our internet.
Every major social-networking service uses opaque algorithms to shape what data people see. Why does Facebook show you this story and not that one? No one knows, possibly not even the company’s engineers. Outsiders know basically nothing about the specific choices these algorithms make. Journalists and scholars have built up some inferences about the general features of these systems, but our understanding is severely limited. So, even if the LOC has the database of tweets, they still wouldn’t have Twitter.
Designers, it’s time to move slowly and fix things
Another reflection on how the culture of tech and design probably needs to change, this time from Basecamp product designer Jonas Downey.
Designers and programmers are great at inventing software… Unfortunately we’re not nearly as obsessed with what happens after that, when people integrate our products into the real world. They use our stuff and it takes on a life of its own. Then we move on to making the next thing. We’re builders, not sociologists.
Wealth inequality is even worse in reputation economies
Cory Doctorow on how reputation economies (like the rating system satirised in the Black Mirror episode Nosedive) have a series of undesirable effects.
…reputation is useless as a hedge against the real nightmare of a setup like Ebay: the long con. It doesn’t cost much, nor does it take much work, to build up sleeper identities on Ebay, fake storefronts that sell unremarkable goods at reasonable prices, earning A+++ GREAT SELLER tickmarks, even for years, until one day, that account lists a bunch of high-value items on the service, pockets the buyers’ funds, and walks off.
Reputation works badly and fails badly – it’s a lose-lose situation all around.
RSS: there’s nothing better
This article summarises why social media services like Facebook and Twitter are a totally inadequate way of receiving updates from blogs and other websites. We had the perfect system all along: RSS.
Yes, the technology is dated, but it remains the best at what it does and isn’t closed source or tied to some Silicon Valley company. It still works, is widely supported and does what it does better than any alternative that’s come out since. Sometimes, newer isn’t better. Sometimes the problem has already been solved. No blog or news website should be too new or too minimal to support RSS.
Fashion, Maslow and Facebook’s control of social
An interesting look at the parallels between the fashion industry and modern day digital trendsetters.
The fashion industry does not set fashion – it proposes them. It tries to work out the mood and the zeitgeist and looks for ideas that might express that. The same, increasingly, for Facebook – it cannot really decide how people use its products or what they see, only propose.
Note — 2017-10-28
Everyone on Twitter is changing their names to be Halloween themed. This is the best I can come up with.
One person’s history of Twitter, from beginning to end
Ten years ago, a group of white dudes baked the DNA of the platform without thought to harassment or abuse. They built the platform with the best of intentions. I still believe this. But they were ignorant to their own blind spots. As we all are. This is the value of diverse teams by the way. When you’re building a tool with a global reach (and who isn’t these days) your team needs to look like the world it’s trying to reach. And ten years later, the abuse has proven too much to fix.