How context is bridging the gap between UX and service design

Interesting on the similarities and differences between user experience and service design.

Service Designers generally approach digital as one of a number of interconnected touch points. They will usually figure out how all these touch-points work together as a cohesive ecosystem, before handing the design of the specific touch points over to experts.

UX Designers usually approach the problem from the other direction. They start with the core digital experience before exploring the connective tissue that joins their touch-points together. Service Designers tend to have a broader but shallower focus, while UX designers go narrower but deeper.