It’s not just you, everything looks the same on Instagram

If it seems when you scroll through your feed that everything looks similar, that’s probably because it is. That artfully constructed shot of your latté and avocado toast brunch? The shot of your feet dangling over the edge of a waterfall? You in the back of a canoe?

It’s been done before. To death.

I’m still not missing Instagram.

Duncan Stephen

Photo of Duncan Stephen

I lead teams and organisations to make human-centred decisions. I am a lead content designer and information architect at the Scottish Government.

Email — contact@duncanstephen.net

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