Publishers find Google AMP loads too fast for ad views

For an insight into just how much of a mess publishers find themselves in, look no further than this article.

In effect, the user experience is almost too good, with content loading so fast that people scroll past the ads before they’ve been able to load, resulting in ads that aren’t deemed viewable…

“There are a variety of issues around AMP with ads, and the fact that AMP [editorial content] loads ‘too fast’ is definitely among them,” said a publishing exec.

For too many years, publishers have been actively making the user experience bad. When your business model is to make things harder for your customers, it’s time to radically rethink.

Quality counts.

Economics everywherePiers Parry-CrookeBBC - The Editors

There is a post on the BBC’s Editors blog pointing out Evan Davies’ report on how the recent hot weather has been affecting the economy in so many different ways. Having been working inside a boiling shop for the past few weeks in this extreme weather, I’ve seen that in action. Even a Saturday was pretty dead. The post ends by tackling the misconception that economics is just all about money issues, which I was recently trying to explain to a sceptical colleague.