Archive — Ethnography
What is design ethnography?
A useful overview of how you can apply principles from ethnography when designing. You are unlikely to be able to use a fully ethnographic approach. But that doesn’t mean you can’t incorporate elements of it.
Our view is that, if we liken traditional ethnography to a prize heavyweight boxer, then design ethnography is more akin to a street fighter. It doesn’t follow all of the rules but it gets the job done.