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Duncan Stephen

Human-centred decisions

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Tag: Test and learn

Article — 10 August 2022 — 1,525 words

Nudge in human-centred approaches

Economics — Service design — User experience

Work: The University of Edinburgh

There are lots of parallels between behavioural science and human-centred approaches. Nudge models give us the opportunity to bring an extra level of formality to our approaches.

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