Archive — Walmart

Ignore the customer experience, lose a billion dollars (Walmart case study)Good Experience

This case study would be seen by some as a reason not to understand users at all. “If I asked users what they wanted, they’d say faster horses. Hurr hurr.”

In fact, like the idea of faster horses, it demonstrates how important it is to understand your users in the right way, not just pay lip service to doing so.

Badly-designed user research leads respondents to certain responses. This is often unintentional — avoiding bias is difficult.

Sometimes it’s intentional. Perhaps the survey designer has a pet idea. They might (subconsciously) skew the questions in a certain way to get the answers they want.

A classic example is asking someone if they would like a certain feature to be added to a product. The answer is almost always: “Er, yes, I suppose so.” People think they like choice, so more features sounds good. But in reality, too many features — or too much choice — leads to choice paralysis and greater frustration.

The lesson isn’t to ignore user research. But be aware of your biases. Be wary of surveys as a methodology. And don’t simply ask people what they want. Instead, understand what they do, and why they do it.

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Could architecture and design do anything to alleviate walmartism?

Could architecture and design do anything to alleviate walmartism?

How architecture is used to place poorer people in harsher environments.

Texture is a class thing. The more money you have, the more texture you get. The reverse is true of lighting and sound: the more money you have, the less of both of those you get.

These are not universal rules, but a return from a month spent in Europe to the United States, which is always much harsher in its economic realities than the countries over there, made it evident to me how prevalent the reality of texture discrimination is. Let’s call it walmartism: the transformation of the spaces used by those with the least means into boxes devoid of texture.

A more extreme example of a similar phenomenon is where a tower block such as Grenfell is re-clad to make it more pleasant for the rich people outside the building to look at, but more dangerous for the poor people living inside it.

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